Hotjar Ltd

 

Product / Service

Hotjar

Purpose Providing a ‘big picture’ of how to improve our site’s user experience and performance/conversion rates.
Implementation Cookie and javascript library, that are loaded after obtaining user consent.
   
Personal data
  • device’s IP address (captured and stored in an anonymized format);
  • device screen resolution;
  • device type (unique device identifiers), operating system, and browser
  • type;
  • geographic location (country only);
  • preferred language used to display the Hotjar enabled site;
  • mouse events (movements, location and clicks)​;
  • keypresses​;
  • referring URL and domain;
  • pages visited;
  • geographic location (country only);
  • preferred language used to display the webpage;​ and
  • date and time when website pages were accessed.
Retention

From Terms of Service:

“12. Data Retention

12.1. Hotjar commits to securely storing data on behalf of Our customers in accordance with their Subscription Plan and timeframes corresponding to each Subscription Plan. All data exceeding the stated timeframe will be routinely and automatically  deleted from Our systems.

12.2. You expressly acknowledge and accept that Hotjar does not provide any archiving or backup services, and may delete Data that is no longer in use and exceeds the timeframes stipulated in the applicable Subscription Plan. Hotjar expressly disclaims all obligations with respect to archiving, storage and backup of Data.”

Privacy policy https://www.hotjar.com/legal/policies/privacy
https://www.hotjar.com/legal/policies/terms-of-service
Data Residency European Economic Area (EEA) – Registered in Malta
Data hosting info https://help.hotjar.com/hc/en-us/sections/115003180467-Privacy-Security-and-Operations
Privacy Shield  n / a
Data security policy https://help.hotjar.com/hc/en-us/sections/115003180467-Privacy-Security-and-Operations
Subprocessor agreement [PDF]
Cookies

_hstc
_fbp
_ga
_gaexp
_gcl_au
ajs_anonymous_id
ajs_group_id
ajs_user_id
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